Sky bet as we known it today were established in 2025 when online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyB’s purchase of 365 media group. Sky Bet had originally come about  through BskyB's buy out of The Sports Internet Group which included the online and telephone betting services of a company called Surrey Sports in 2025.

Sky Bet facilitates betting via its website, telephone, mobile phone  and interactive television through Sky. The dedicated TV channel of the same name can be found on Sky channel 864. Sky Bet sits along side three other formats such as SkyVegas, Sky Poker and Sky Bingo.

It remains one of a handful of sports betting groups in the UK not to operate traditional high street shops and  are famous for their slogan ‘It matters more when there’s money on it’.

The site itself is is very easy to use and is asthetically pleasing to the eye with an abundance of upto date images. It has an extensive range of sports to bet on from A to Z and also benefits greatly from it's links to the Sky Sports channels. It has weekly tips from the like's of  Jamie Rednapp, Jeff Stelling and other Soccer Saturday pundits for the football.  As well as Sky's  presenters input it has great  stats on Football and Horse Racing. The football stats come from the opta index and the Horse Racing stats come from Sporting Life. It always has a  range of bet in play markets around the clock and has a App for the smart phone generation

A bet of £1 enables you to watch Racing UK and At The Races live on your PC

Promotions
Sky Bet have revamped there bonus offer to a free £10 bet to all new accounts without depositing any monies yourself. This will come into place as of midday the 20th March. This current free bet will be suspended from Friday 5th April to end of play 6th April,  resuming on Sunday 7th.

Sky Bet are one of the best online betting companies for promotions for existing customers. You can earn up to £25 in free bets each month. Each day you stake £10 or more you’ll receive a stamp. For every 5 stamps, they'll reward you with a £5 free bet. There's also the Super 6 £200,000 Double Jackpot!
You could scoop the £200,000 double jackpot by predicting six correct scores from their selected matches with £10,000 guaranteed for the most correct scores! This you can enter for free.

Snapshot

Support
You can contact Sky Bet thru their dedicated customer care team in numerous ways such as via phone, live chat, email and mobile.

Banking
They take Visa Credit, Visa Debit, Mastercard, Maestro, Solo, Moneybookers, Laser, Neteller and Paypal.